Griffin Baker: AI Lies, Old-School Sales, and the Power of Human Authenticity | SMFG Podcast
In this episode, we catch up with Griffin Baker from Open Heart Media to discuss the rapid evolution of digital marketing and why so many small business foundations are missing the mark. Griffin shares why a foolproof business foundation, from high-converting website design to a fully optimized digital presence is critical for modern brand growth. We break down current marketing trends, why aesthetic video content can be useless, and how to structure advertising campaigns that drive conversions. We also discuss the artificial intelligence craze taking over modern entrepreneurship and question the risks of letting AI run essential business operations.
About Griffin Baker:
Griffin Baker is the Director of Operations at Open Heart Media. He has dedicated himself to growing the agency over nearly four years, focusing on digital diagnostics, web design, automated marketing, and tailored advertising campaigns for clients. Working closely with his father in the family business, Griffin finds deep professional fulfillment in elevating small businesses and supporting impactful nonprofits, such as the Brothers Keepers Veteran Foundation.
https://www.openheartmediaco.com/
#business #marketing #entrepreneur
