The Attitude
Wears Well
Every legend starts out as somebody who refused to play it safe. Be that somebody.
Born on a Beach.
Built for the Rest of Us.
"You are one Salty MF'r," Brad said. The old beachcomber turned around. "That sure would make a funny t-shirt."
Everyone has a story to tell, and it might not be perfect, nor ideal, but it is real. Our promise is to always value loyalty, friendship and family.
Be the Story
They Remember
Wear it loud enough that the legend writes itself.
Most Wanted List
Best Sellers-
Ole Betsy Trucker
Regular price $38.00Regular price -
Duck Patch Gramps Hat
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SALTYmf Core Trucker
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Hunt Patch Trucker
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NewOG Patch Beanie
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Hunt Patch Gramps Hat
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Bear Patch Gramps Hat
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Georgia GOAT Roper
Regular price $32.00Regular price$0.00Sale price $32.00
Discover Your
Local Legend
We saw a system that buried real talent under algorithms and pay to play music schemes. We decided the local legend deserved a better shot, and Band Groupeez was born. It's time to stick it to the man, courtesy of SALTYmf Enterprises.
No Script.
No Filter.
The best lessons come from the people who took the hard road and lived to talk about it.
Why Every Veteran Struggles to Transition (And How to Fix It) - Michael Komorous
Retired Air Force Colonel Michael Komorous exposes the silent mental health crisis veterans face upon returning to civilian life, why so many military veterans...
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How to Succeed As a Songwriter & Independent Artist - Keri Edwards | Salty's Live Music
Independent singer-songwriter Keri Edwards reveals the THREE factors that determine success in the music industry, why walking away from an early Nashville record deal...
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How Great Leaders Stay Connected to Their People & Create Champions - Claude Silver
VaynerX Chief Heart Officer Claude Silver reveals why leaders who micromanage are hurting team performance, how to build genuine belonging without forcing employees to...
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How to Master the Art of Listening for Better Communication - Bradley James Davies
Listening expert Bradley James Davies reveals the BIGGEST communication mistake ruining your personal and professional relationships, how to cure "Always Solving Syndrome," why your...
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Bet on the Underdog
The roster doesn't get picked for follower counts. It gets picked for the ones who put the work in when nobody's filming.
Salt of
The Earth
The best people you'll ever meet are the ones nobody's talking about yet. We just make sure they get heard.
Worth
the Read
The stuff we can't fit on a t-shirt.
What Real Mental Toughness and Masculinity Look Like In Hard Times - Mark Aylward
That's the whole philosophy in one sentence, really. Real masculinity was never about having no cracks. It's about knowing exactly what to do the...
Read Article
David Meltzer on Entrepreneurship, Life Philosophies, and Why You Shouldn't Do Business with D*cks
When we sat down with sports agency icon, author, and Napoleon Hill Institute Chairman David Meltzer on the SALTYmf GOAT Podcast. He didn't mince...
Read Article
How Matt Ebert Bootstrapped and Scaled Crash Champions: A Founder Story Worth Hearing
If you’re into real entrepreneur stories, the kind about building a business the slow way and scaling it into something huge, this is one...
Read ArticleFriends, Family
& Loyal MF's
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