Man in the Gainesville GameDaze Tee on a lake dock at a pregame cookout
Gainesville Is a Party Town

Florida Gameday Gear

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Man in the Florida GOAT Trucker under a live oak at a gameday tailgate
The Gist

Hot, Humid
and Hostile

Sweat through the tailgate, scream through the fourth and still look good in the pictures.

Look Good

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Somebody's already wearing the one you haven't found yet.

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Woman laughing under a tailgate tent at night in a white SALTY MF crewneck Rep Your ColorsGameday Gear Man in the SALTYmf Oxford GameDaze crew neck at a tailgate under the oaks Hazy GamedaysGAMEDAZE Man in the SALTYmf Southern GOAT Trucker laughing at a sports bar Tailgate ReadyGameday GOATs A man in the denim SALTYmf My Salty Hoodie leans on a barn door at dusk Layer UpOuterwear Man in the Woven Duck Patch Trucker in Bark Duck Camo on a lake dock at dusk Most WantedBest Sellers