ABOUT

We welcome you to SaltyMF, where individuality and attitude are more than just words— they're a way of life. Founded by two lifelong friends, Brad Banyas and Paul Sciandra, our brand was born out of a chance encounter at the edge of the ocean.

Picture this— a salty old beachcomber swapping stories with Brad, who cheekily remarked, "You are one SaltyMF." The old man fired back with a chuckle, "that sure would make a funny t-shirt."

And just like that, the idea for the brand was born.

The Heart of SaltyMF

At SaltyMF, we celebrate the grit, toughness, and the freedom of being unapologetically you. Everyone has a story to tell, and it might not be perfect, nor ideal, but it is real. In our logo, the goat stands proudly on the foundation of SaltyMF, reminding us all that The Attitude Wears Well.

Our Mission

We’re on a mission to highlight and connect individuals from all walks of life. By fostering a community built on self-expression, resilience, and authenticity, we're working to unite those who may otherwise never meet.

Values

Our core values are not just words—they're the backbone of our spirit and the reason we exist. Here's what drives us:

Independence: Stand tall, be bold, and own your journey. We believe in the power of being unapologetically you—charting your own course and living life on your terms.

Resilience: Fall down seven times, stand up eight. We celebrate the bounce-back, the comeback, and the never-give-up attitude that defines true strength. With a fearless heart and a determined spirit, we tackle challenges head-on and encourage our tribe to do the same.

Authenticity: No filters, no facades. Just the raw, uncut version of yourself. At SaltyMF, we champion your truth, because being real is always in style.

Family: Whether by blood or by choice, your crew is what keeps you anchored. We cherish the bonds that lift us up and hold us together, embracing the SaltyMF family that we’ve cultivated.

Storytelling: Every scar, every smile, every moment tells a story. We’re here to amplify those tales, connecting individuals from all walks of life with a shared passion for life’s unscripted adventures.

Join the Journey

If you ever bump into that old salty beachcomber, tell him he’s the GOAT— we’ve made a few t-shirts in his honor! Whether you’re hitting the beach, hiking the outdoors, or just living life, SaltyMF is here to remind you that your attitude is your best accessory.

Welcome to the GOAT nation. Thank you for being part of our story!

Elder Goats,

Brad & Paul