Elisabeth Flach

Elisabeth Flach is the CEO and founder of Scrilla Group, a marketing and martech company, and almost everyone calls her Mother Flocker.

Brad met her at a party, where she walked up, introduced herself as Mother Flocker and left him wondering what she was talking about. When he later asked her to come on the SALTYmf GOAT Podcast, she asked whether they could go shoot guns instead, so he wore his Hunt Media hat for the taping. She arrived by Uber after most of a day in meetings with the team at Brinks, and became the first woman to record in the studio.

Flach sells marketing, but what she actually trades on is reading people. She will sit at a bar in Vegas, slow drink, watch the room and profile a stranger down to whether they are the oldest or the middle child, then walk over and ask. Clients want a KPI for it and she tells them she cannot put a number on it. At Brinks she was brought in to do one job and John asked her to be the gatekeeper for everyone coming in and out instead, which she took, because the useful part was never the skill on the contract. She does not move fast on much. She takes in information, digs until she has enough of it, then decides. She helped launch Takeo Spikes' Behind the Mask brand, and when she needed new photos she paid him to shoot her, partly to find out whether he was as good as he said.

She got a degree she never really used, married, had four kids and ran a commercial construction company with her former husband, learning more than she expected about concrete, PSI and temperature. Then the divorce came, with her kids ranging from one year old to eleven. She describes the house, the money, the business and the cars as a box of Legos dumped on the floor that she could not clean up fast enough, while she tried to fix herself, hold the kids together, build something new and act like everything was fine. She had to go back to work and knew she could not sit in a corporate office. She said out loud that she wanted to work in sports and entertainment, and people told her she was a mom from Lutz, Florida who did marketing. She wrote down the college football playoff and the brands she wanted, and inside five years she was working for ESPN and on the national championship game.

Ask her what her why is and money does not come into it. She wants to raise kids whose future spouses thank her, kids who can say what is wrong instead of throwing things. For her son's sixteenth birthday she took him to Vegas for a Hall of Fame game a friend's company runs, sat him courtside, got him in front of Shaquille O'Neal's son Shareef and took him to the Shoe Surgeon workshop to make custom Jordans. He came home and told her he felt like a total badass. She told him she did not see any of his friends' moms doing that.